DogeBiologics needed a corporate logo that represented their product line of canine supplements for healthy living. They had a very specific vision which incorporated a Shibu Inu dog. We presented three custom illustrated concepts based on this vision.

The logomark they selected is a direct nod to "kawaii" style, illustrated in the signature rosy cheeks and soft curves. This dog in motion illustrates healthy joints with a frisbee design element that doubles as a phonetic long "o".