Mungo assisted Keep Houston Beautiful in developing and executing a recycling campaign sponsored by Coca Cola. The campaign focused on recycling education for targeted areas of Houston.
We met with their team to establish overall campaign objectives and developed a creative brief for messaging, branding and design elements. These included program logo, canopy tent, outdoor flag, table cloth, t-shirts, reusable shopping bags, postcard mailer, magnet giveaway, targeted digital ads, and factsheet handout. The essence of the campaign captured the targeted demographic with a youthful, Houston proud theme.